Al's Blog

23/5/08
Beware of the Monthly Billing for Google Adwords
Many companies are offering rates up to $450/month for Google Adwords. Why would you pay $450/month when you may only use 50% of that? The whole point of Goolge Adwords is PAY PER CLICK. Visual Impact Web Design only charges you for the initial setup, usually around $70 then it's up to you how much you spend. Our way: Most of our clients have a daily budget of $2. Example: If they only get a couple of clicks per day and the cost per click (CPC) is around 12 cents then they only spend 24 cents for that day. Other companies may charge you $300/month and tell Google your budget is $200/month therefore they are profiting $100 a month for doing nothing, and if you budget doesn't reach $200, you will be loosing even more money.

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